Regardless of all advertising and marketing in the world allods wont ever develop much anymore its player base.
Reasons:
A new player looks at allods and decides to play, on f2p he will need to make an investment of at least 300 euros to have the BASIC cs items, like full 8s, scrolls and mage pages second earing etc etc etc.
A player that joins a free to play game wont probably want to pay this much to join a game that atm has so many CS items that creates an extreme gap of players "power"
I mean just put yourself on a new player place, you level to 60 you have max level 4 - 5 runes and you join a bg, and all of a sudden comes some1 whit like level 8 runes and you get 1 shoted. everytime you spwan you get 1 shoted, and this will happen everywhere you go, astral, raids, any kind of pvp. you dont have CS you will be 1 shoted.
You want a friend of yours to play whit you? he downloads the game, and starts leveling, and you tell him, well you need to spend 300 euros to be able to go astral whit me, since if i take you we will wipe or fail.... and the guy will be like, well if thats the case ill go back to my other game.
p2p problem is that if you are used to f2p, it will feel like a DEMO version of allods.
I mean its boring to level, you walk a lot, then you buy a horse and feels like you where better walking, you get to max level things seem a lil better, yet you cant really raid since they forgot to balance the game.
Basically you are stuck whit astral and you have a big lack of players since most of them enjoy more paying for costumes in f2p then spending time on a deserted server like p2p.
The only real future players tis game will have, besides millionaires, its black market accounts buyers.
How many accounts are in fact played by their original owners nowadays?
The game is already fked up beyond any repair, theres nothing much in free 2 play left to Fix this cash shop dependency on the chars, ultimately whit cash shop patches like the one we have now (almost impossible to get gold, extreme farming, extreme exchange rates, forcing players to top up in order to have enouf gold to upgrade items/glyphs) players will just leave, or sell their accounts to other people in the black market, that have patient to actually keep playing.