If we are new ppl with lvl4 runes without other cash shop items, then your advice is make full party(lvl4 runes and no other cash shop items) and still person with lvl9-11 runes kill half of us. If we manage to kill him then he just return in 1 min(maybe less, cuz fast mount) and we must wait for our ppl to return from purgatory too. You think we didnt try that, half of ppl just quit doing, cuz "waste of time and gold, screw this".
They are quest at KoE which are PVP and give prestige. When i played few years back guild quests wasnt PVP, but was in open world so you could get attacked by warbanner.
If its same on both sides, then it suck for new ppl/guilds on both sides.