Basically the economy and properties of this game (even the accounts itself and the progress) could be tied to a blockchain-ecosystem like ethereum offers. This would profit all players as it would make it easier to trade goods. Players would get an actual property in their items.
The company itself could emit allods-specific tokens (e.g. for BC) and so on. Offering payments in cryptocurrencies would last but not least make chargeback impossible to fraud would become technically impossible.
There are a few games which already do something like that, most relevant "gods unchained". its a cardgame but the thing with virtual goods is the same in the end.
This topic is far too large to discuss this compleely n a suggestionpost here but i think its already imagineable what would be possible.
these things would happen in the background so players which are not interested in these things are not confrontated with it so no entrybarriers would be erect
oh and dont forget the amount of new players which would get in here if this news would spread through the cryptocurrency-world.
If it is still not clear enough this means the company can make a lot of
$ and the users profit aswell so its a win-win in the end